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To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012. The Surface was unveiled in June 2012, becoming the first computer in the company's history to have its hardware made by Microsoft. Other companies like Borland, WordPerfect, Novell, IBM and Lotus, being much slower to adapt to the new situation, would give Microsoft market dominance.
A Microsoft spokesperson stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government. The cuts affected multiple divisions, including Xbox, with 830 positions eliminated at its Redmond, Washington headquarters. In July 2025, Microsoft announced another round of layoffs, cutting approximately 9,000 employees in its largest workforce reduction in over two years.
Microsoft's deadline for phasing out brominated flame retardant (BFRs) and phthalates in all products was in 2012 but its commitment to phasing out PVC is not clear. In 2011, Greenpeace released a report rating the top ten big brands in cloud computing on the sources of electricity for their data centers. In August 2018, Microsoft implemented a policy for all companies providing subcontractors to require 12 weeks of paid parental leave to each employee. The Human Rights Campaign Corporate Equality Index, a report of how progressive the organization deems company policies towards LGBT employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after it allowed gender expression. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.
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- Additional offices are located in Bellevue and Issaquah, Washington (90,000 employees worldwide).
- Microsoft is an outspoken opponent of the cap on H-1B visas, which allows companies in the U.S. to employ certain foreign workers.
- The program authorizes the government to secretly access data of non-US citizens hosted by American companies without a warrant.
- Microsoft has been dominant in the IBM PC–compatible operating system and office software suite markets since the 1990s.
The public cloud computing platform provides access to quantum software and quantum hardware including trapped ion, neutral atom, and superconducting systems. This inquiry was part of broader efforts by the U.S. government to enforce guidelines on the power of major tech companies. In November 2024, the Federal Trade Commission (FTC) launched an investigation into Microsoft, focusing on potential antitrust κομμωτηριο πειραια violations related to its cloud computing, AI, and cybersecurity businesses. The program authorizes the government to secretly access data of non-US citizens hosted by American companies without a warrant. In June 2022, Microsoft published the report on Russian cyber attacks and concluded that state-backed Russian hackers "have engaged in "strategic espionage" against governments, think tanks, businesses and aid groups" in 42 countries supporting Kyiv. On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.
Corporate affairs
It has been criticized for monopolistic practices, and the company's software received criticism for problems with ease of use, robustness, and security. In the enterprise and development fields, Microsoft most notably provides the Azure cloud computing platform, Microsoft SQL Server database software, and Visual Studio. Its flagship hardware products are the Surface lineup of PCs and the Xbox brand of video game consoles, the latter including the Xbox network. Its best-known software products are the Windows line of operating systems and the Microsoft Office and Microsoft 365 suite of productivity applications, which most notably include the Word word processor, Excel spreadsheet editor, and PowerPoint presentation program. Microsoft has been dominant in the IBM PC–compatible operating system and office software suite markets since the 1990s.
2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices
The increased necessity for remote work and distance education drove demand for cloud computing and grew the company's gaming sales. In February 2019, hundreds of Microsoft employees protested the company's war profiteering from a $480 million contract to develop virtual reality headsets for the United States Army. In May 2018, Microsoft partnered with 17 American intelligence agencies to develop cloud computing products. During the summer of 2015 the company lost $7.6 billion related to its mobile-phone business, firing 7,800 employees. Following the release of Windows Phone, Microsoft undertook a gradual rebranding of its product range throughout 2011 and 2012, with the corporation's logos, products, services, and websites adopting the principles and concepts of the Metro design language. Increasingly present in the hardware business following Xbox, Microsoft 2006 released the Zune series of digital media players, a successor of its previous software platform Portable Media Center.
However, the plan was short-lived, as Altman was subsequently reinstated as OpenAI's CEO and Brockman rejoined the company amid pressure from OpenAI's employees and investors on its board. The service includes Copilot, a GPT-4 based large language model tool to query and visualize data, write code, initiate simulations, and educate researchers. The announcement came a day after hosting a Sting concert for 50 people, including Microsoft executives, in Davos, Switzerland. In January 2023, CEO Satya Nadella announced Microsoft would lay off 10,000 employees. Microsoft also named Phil Spencer, head of the Xbox brand since 2014, the inaugural CEO of the newly established Microsoft Gaming division, which now houses the Xbox operations team and the three publishers in the company's portfolio (Xbox Game Studios, ZeniMax Media, Activision Blizzard).
Criticism of Microsoft has followed various aspects of its products and business practices, including surveillance of employees, "Velvet Sweatshop" practices, tax manipulation, and antitrust violations. Amid the layoffs, Microsoft also closed its office in Pakistan and laid off its employees there as part of its move toward a software-as-a-service and AI operating model. In June 2024, Microsoft announced it would be laying off 1,000 employees from the company's mixed reality and Azure cloud computing divisions. On October 7, Microsoft acquired Ally.io, a software service that measures companies' progress against OKRs, planning to incorporate it into its Viva family of employee experience products.
The company is often referred to as a "Velvet Sweatshop", a term which originated in a 1989 Seattle Times article, and later became used to describe the company by some of Microsoft's own employees. Historically, Microsoft has also been accused of overworking employees, in many cases, leading to burnout within just a few years of joining the company. The company has also been criticized for the use of permatemp employees (employees employed for years as "temporary", and therefore without medical benefits), the use of forced retention tactics, which means that employees would be sued if they tried to leave.
Following media reports about PRISM, NSA's massive electronic surveillance program, in May 2013, several technology companies were identified as participants, including Microsoft. Microsoft provides information about reported bugs in its software to intelligence agencies of the United States government, prior to the public release of the fix. In May 2025, Microsoft announced that it is laying off more than 6,000 employees, around three percent of the company's entire workforce. Microsoft is one of only two U.S.-based companies that have a prime credit rating of AAA. In October 2021, Microsoft announced that it began rolling out end-to-end encryption (E2EE) support for Microsoft Teams calls in order to secure business communication while using video conferencing software. In the same month, Microsoft acquired Australia-based video editing software company Clipchamp.
Microsoft's logo with the tagline "Your potential. Our passion."—below the main corporate name—is based on a slogan Microsoft used in 2008. Additional offices are located in Bellevue and Issaquah, Washington (90,000 employees worldwide). It is estimated to encompass over 8 million ft2 (750,000 m2) of office space and 30,000–40,000 employees. In April 2016, the company sued the U.S. government, argued that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company's and customers' rights.